USE CASES

Type of Setup: Large electronics store (B2B2C)

PROBLEM

When customers purchase new computers from a major electronics retailer, they often encounter a slow and sometimes confusing setup process at home. Devices may arrive with outdated software, unnecessary trial programs, or in the wrong language, requiring extra effort before they can be used. This leads to frustration, increased support calls, and a less favorable first impression of both the device and the retailer. Inconsistent preparation can also result in devices that are not fully tested, increasing the risk of defects or dead-on-arrival products. For the retailer, this means missed opportunities to add value through pre-installed services or branded experiences, and a lost chance to keep the end user within their own ecosystem.

SOLUTION

By implementing Cyric, the retailer automates the entire preparation process. Each computer is updated with the latest software, all essential drivers, and the customer’s language and retailer branding before it leaves the warehouse. Shortcuts to the retailer’s online store and pre-installed retailer software—including cloud solutions—keep the retailer top of mind and foster ongoing engagement. All devices are fully tested, GDPR-compliant, and delivered clean, safe, and ready for immediate use, eliminating dead-on-arrival risk and ensuring a secure, up-to-date experience. The consumer can start using their device right away, without waiting for large downloads, performance issues, or security concerns. This approach reduces setup time and support needs, increases customer satisfaction, lowers return rates, and strengthens the retailer’s professional reputation.